Deciem-owned prestige skin care brand NIOD is launching into a dedicated corner at French department store La Samaritaine – a move the company hopes will push it into the spotlight to follow in the footsteps of sister brand The Ordinary.
Deciem-owned indie brand The Ordinary is the most popular beauty brand on TikTok by hashtags and follower count, closely followed by L’Oréal’s derma brand CeraVe; though Unilever’s Dermalogica steals top spot for most videos.